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One of the best-kept secrets is now out – in the last millennium, air shows were the second most popular spectator sport in North America! Over 26 million people attend more than 400 air shows annually. During the past decade, air shows drew nearly twice the attendance figures of NFL football!
Air shows deliver significant and measurable results for everyone, from mature product marketers with broad customer bases, to new product marketers to those with specialized or niched customer bases. Whatever your marketing objective – moving product, building recognition,
enhancing or positioning brand image – air shows
can help you accomplish your goals.
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| Gender |
Male (18+) |
62% |
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Female (18+) |
38% |
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| Age |
Under 24 |
6% |
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25 – 34 |
18% |
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35 – 44 |
37% |
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45 – 54 |
21% |
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55 or over 1 |
8% |
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| Attending with Children |
Yes |
40% |
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| Household income |
Under $24,999 |
17% |
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$25,000-$34,999 |
10% |
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$35,000-$49,999 |
15% |
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$50,000-$74,999 |
28% |
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$75,000 or over |
30% |
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| Own home |
Own |
56% |
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Rent |
33% |
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Other |
11% |
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| Education |
Some High School |
1% |
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High School Graduate
|
19% |
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Some College |
41% |
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College Graduate
|
25% |
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Post Graduate |
14% |
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| Ethnicity |
White |
60% |
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Hispanic |
21% |
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Asian |
1% |
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Black |
3% |
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Other |
15% |
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| Statistics above
based on International Council of Air Shows (ICAS) exit
survey of 2004 Miramar Air Show. |
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